

Curiocity is your insider subscription to discovering New York City without the touristy BS. Discover boundless flavor, art, and tradition delivered right to your phone every month. Using a dynamic logo and visuals inspired by Vignelli's 1972 subway map, this branding goes full circle with an in-depth branding guide. A custom welcome box was also prototyped and created from scratch, along with the design of mobile app screens for the digital subscription.
Graphis Honorable Mention, New Talent Annual | 2023
This 38-page in-depth brand guide is the heart of the project. Have a flip through below!